Australian Box Office - Week 35 30th August 2010

Leader of the Pack in 2010
Toy Story 3
$42,244,540

No	Movie Title	Distributor	Cinemas	Averages	$ Week	%	$ Total	WIR
1	Salt	Sony	365	$6,891	2,515,352	-36%	7,895,805	2
2	Vampires Suck	Fox	179	$8,072	1,444,863	NA	1,444,863	1
3	Inception	Warner Bros	344	$3,950	1,358,702	-27%	31,933,224	6
4	The Expendables	Roadshow	219	$4,744	1,038,851	-38%	7,510,525	3
5	3D Piranha	Roadshow	141	$6,406	903,285	NA	926,916	1
6	Step Up 3D	Universal	214	$3,405	728,628	-41%	9,280,101	4
7	Scott Pilgrim vs. The World	Universal	175	$2,623	459,088	-27%	2,638,398	3
8	Avatar	Fox	142	$2,007	285,020	NA	115,082,879	37
9	Boy	Paramount	41	$6,708	275,026	NA	356,392	1
10	The Ghost Writer	Hoyts	77	$3,368	259,325	-22%	1,761,188	3
11	Matching Jack	Fox	186	$1,019	189,543	-27%	615,230	2
12	Toy Story 3	Walt Disney	70	$1,332	93,259	-45%	42,196,833	10
13	The Killer Inside Me	Icon	31	$2,881	89,296	NA	98,576	1
14	Father Of My Children	Palace	17	$4,482	76,196	NA	134,859	1
15	Cairo Time	Paramount	13	$5,129	66,680	+22%	170,886	2
16	The Kids Are All Right	Hopscotch	55	$1,070	58,844	NA	58,844	PR
17	Hubble 3D	IMAX	5	$11,491	57,454	-7%	268,450	3
18	Four Lions	Hopscotch	11	$4,073	44,807	-20%	196,354	2
19	Knight & Day	Fox	50	$810	40,487	-56%	10,089,309	7
20	The Twilight Saga: Eclipse	Hoyts	30	$1,007	30,196	-71%	31,989,874	9

Roadshow couldn't get much happening with Killers, the movie far underperforming expectations, and proof positive the rom-com explosion is going to have casualties over the next while before the Studios work out they aren't scoring on every release. Sony would have been infinitely happier with their Karate Kid "in name only" remake. The film was a breakout hit, which is pretty good for a cynical money spinner. Madman knocked around the top twenty for a couple of weeks with Splice but WOM was never that good on a movie that was lukewarm on the reception front. Hopefully this doesn't mean a sequel, the dark genre has had too many misses down that path in recent years.

ScaryMinds score in '10

6 for 16 - Seems I under called about everything to be clean bowled over the weekend. Vampires Sucked did a whole lot better than my $1.1 million call, likewise 3D Piranha gobbled up my $750 call and went back for seconds, and finally Icon managed a much better result for The Killer Inside Me than my $70k call. The Humand Centipede did not appear on movies list so we can assume not public screenings.

Salt continued Angela Jolie's run at top spot with a -36% result and breakout hit status in the bag, the movie might hold on for a third weekend at the top even. You know how the cream apparently rises to the top of the milk well asinine movies rise to the top of the box office, Vampires Suck opened in second spot with a progressive $8,072 average over 179. Expect the movie to drop like Paris Hilton's reputation at a tequilla night. In third spot Inception kept the bogan intellectual element, snigger, entertained. Really wish movies like this would bomb and send a message to the half arsed

Okay so I already mentioned Vampires Suck doing okay, well a few other dark delights also featured in the top twenty ensuring our morbid entertainement needs were being meet. 3D Piranha, hey that's what was on the poster outside my cinema session, was solid if somewhat more compact than Roadshow may have hoped for and could be something of a seven day wonder. We wait to see whether or not the movie can nibble away at non-core demographics for a solid result, fingers crossed there. Icon got a solid result for The Killer Inside Me given the very confronting nature of this movie it could have been a whole lot worse. It will be interesting to see where Icon can take this one as it's getting strong Critical support. And finally The Human Centipede didn't nudge the score card anywhere on our spreadsheet of results. Of the hangovers Eclipse is still limping along but looks about drained.

What's Coming Up, if anything

Nothing this weekend as everyone is relaxing after a horror hoe down last weekend. Rather than take the time to simply say, nothing happening movie along citizen, we're decided to fill in the section with our stupid internet person of the week award.

Boston Globe Critic Jesse Singal clearly doesn't think much of horror fans and stated in his review of The Last Exorcism, "It’s like director Daniel Stamm and his crew realized they were treading awfully close to making a film with real depth and edge that horror audiences might hate". You are welcome to your opinion Jesse but pseudo-intellectualism never looks good. Anywise Jesse doesn't get our stupid internet person award, that would be too easy, no our award goes to a poster on the www.boxofficemojo.com forums who clearly has never had an original thought in his/her life. Accursed Avatard, clearly having picked up on an internet trend of simply stating what the next guy had to say posted, "From what I've heard, TLE is a bit heady for its target horror audience but it's not deep enough for people who like deep psychological thrillers". Awesome, the irony is of course this same poster on the same site then proceeds to reach orgasm about every comic book movie released or in the process of being released. Yes comic book movies sure are aimed at "peope who like deep psychological thrillers", or could it be they are aimed at no imagination fanbois just like you? AA scores our first "Stupid Internet Person" award, wonder when Yanks will work out the whole irony thing.

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