Australian Box Office - Week 29 17th July 2010

Leader of the Pack in 2010
Alice In Wonderland
$37,433,567

No	Movie Title	Distributor	Cinemas	Averages	$ Week	%	$ Total	WIR
1	Knight & Day	Fox	360	$10,426	3,753,462	NA	3,838,815	1
2	Toy Story 3	Walt Disney	458	$7,375	3,377,726	-47%	36,686,164	4
3	The Twilight Saga: Eclipse	Hoyts	449	$5,609	2,518,638	-53%	27,648,161	3
4	The Karate Kid	Sony	242	$8,146	1,971,448	-47%	10,444,368	2
5	Shrek Forever After	Paramount	351	$4,046	1,420,116	-47%	25,850,815	5
6	Predators	Fox	209	$5,386	1,125,682	-58%	4,756,135	2
7	Grown Ups	Sony	199	$4,412	877,990	-45%	10,573,315	4
8	Marmaduke	Fox	193	$2,925	564,507	-40%	4,422,244	3
9	Get Him To The Greek	Universal	95	$2,696	256,161	-56%	8,782,962	5
10	Animal Kingdom	Madman	71	$2,521	178,987	-28%	4,316,972	7
11	The Runaways	Hoyts	33	$4,173	137,697	NA	157,710	1
12	The Waiting City	Hopscotch	25	$5,476	136,892	NA	181,351	1
13	I Am Love	Rialto	25	$5,357	133,937	-30%	1,007,025	4
14	Creation	Icon	40	$2,870	114,799	NA	121,442	1
15	Sex And The City 2	Warner Bros	53	$2,111	111,883	-63%	23,452,959	7
16	Mel Karade Rabba	Eros	7	$12,768	89,378	NA	89,378	1
17	The Hedgehog	Madman	18	$4,371	78,684	-25%	293,366	2
18	The A-Team	Fox	59	$1,250	73,746	-66%	10,042,835	6
19	Farewell	Hopscotch	16	$3,372	53,952	-42%	353,709	3
20	Mother And Child	Hopscotch	39	$1,252	48,819	-56%	982,725	5

Third tier Distributor Rialto kicked a major with The Girl With The Dragon Tattoo which pretty much came out of nowhere, looks set to make around $6 million, and shows strong support for foreign language movies in this Country. The Swedish Crime Thiller should pave the way for increased cinema releases, though it should be noted both Umbrellia and Madmen have already tested the waters and found them fine. Excellent result for Rialto and one hopes they have the rights to what I would imagine would be a couple of sequels.

ScaryMinds score in '10

6 for 13 - Think we're waiting on that Piranha movie.

Fox sprung into top spot with Knight & Day which was solid if not spectacular, a $10,426 average over 360 not being the duck's nuts anymore for Box Office watchers. Guess this is further proof that Timmy Cruise isn't exactly box office dynamite Downunder anymore. Still as I have been saying over the past couple of weeks the School Holidays can lead to some strange results, maybe Fox went a week early here. Fingers crossed for the week figures, we don't report those, and next weekend. Toy Story 3 on it's fourth weekend remains strong, school holidays again, and is in range of taking the top grossing movie of the year spot from Alice In Wonderland. Expect some strong drops from here but it should have the gas folks. Dropping back to third spot Eclipse took another big hit that would normal indicate a movie is in trouble with word of mouth. But taking into account the rampage on opening weekend we can let this one slide I think. Slightly worrying for Distributor Hoyts is that the movie is now tracking badly against last year's New Moon indicating the demographics have contracted. I'm still not doing a square dance till I see next weekend's results.

Predators dropped off -58% over weekend two but has already made it's coin for the dark genre. I would be happy with something around $6 million and that looks on the cards without too many problems.

What's Coming Up, if anything

I've got nothing, the Distributors have got nothing, time to get though the backlog.

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