Australian Box Office - Week 10 9th March 2010

No	Movie Title	Distributor	Cinemas	Averages	$ Week	%	$ Total	WIR
1	Alice In Wonderland	Disney	448	$23,163	10,377,137	NA	10,377,137	1
2	The Blind Side	Roadshow	222	$7,781	1,727,328	-33%	5,564,104	2
3	Dear John	Roadshow	196	$8,525	1,670,913	NA	1,670,913	1
4	Shutter Island	Paramount	245	$4,926	1,206,963	-41%	7,790,034	3
5	Avatar	Fox	205	$4,895	1,003,500	-41%	109,539,127	12
6	Valentine's Day	Warner Bros	323	$1,759	568,002	-63%	15,270,698	4
7	The Hurt Locker	Roadshow	48	$10,617	509,593	-10%	1,843,276	3
8	The Men Who Stare At Goats	Sony	58	$8,264	479,322	NA	527,892	1
9	Percy Jackson & The Lightning Thief	Fox	195	$1,903	371,130	-54%	4,661,595	4
10	From Paris With Love	Hoyts	137	$1,850	253,514	-49%	1,728,531	3
11	A Single Man	Icon	26	$8,436	219,337	-16%	637,093	2
12	The Wolfman	Universal	156	$1,055	164,635	-63%	4,156,560	4
13	Crazy Heart	Fox	76	$1,611	122,422	-16%	645,516	3
14	Up In The Air	Paramount	84	$1,347	113,147	-42%	7,957,995	8
15	Bran Nue Dae	Roadshow	93	$830	77,159	-52%	7,231,477	8
16	Precious	Icon	40	$1,923	76,922	-20%	1,063,027	5
17	Invictus	WB	75	$953	71,488	-49%	6,949,225	7
18	It's Complicated	Universal	103	$656	67,584	-47%	15,621,882	9
19	Law Abiding Citizen	Roadshow	31	$1,538	47,679	-60%	4,932,580	6
20	Tooth Fairy	Fox	45	$797	35,859	-67%	10,433,861	8

Icon had something of a miss with Edge of Darkness, the Clint Eastwood vehicle didn't catch on with punters possibly due to the title being confused with a possible horror outing. A better result would have been expected but even Icon couldn't get anything much happening with it. Pity as Eastwood movies are generally good value. Daybreakers dropped out of the top twenty after a very impressive four week run for a local horror flick. $2.5 million would seem to be about the final result which is over all an excellent outcome and gives heart to those Distributors going with local product this year.

ScaryMinds score in '10

0 for 4 - No change from last week, The Collector didn't happen at our cinemas, in the wash up that's probably the correct decision.

Tim Burton's latest excursion into the gothic, Alice In Wonderland, went wide with 448 locations and was extremely strong with a $23,163 average. The opening weekend gross of $10.3 million is clearly on blockbuster pace and I wouldn't be suprised with a $30 million final result. The Blind Side dipped -33% over weekend two and with some Oscar buzz might just reach breakout status, though Oscar doesn't necessarily influence the Down Under box office for the average movie. Opening in third spot Dear John was solid but doesn't look likely to really make an impression in the wash up.

Shutter Island was down -41% over weekend three but looks like it could have enough firepower to breach $10 million in the coming weeks. Clearly the next Twitard movie is going to win the year but anything over $10 million is going to be right to the top of the horror box office chart for 2010. Conversely Universal must be slightly disappointed with The Wolfman over weekend four with a -63% collapse after three solid weeks. The result is still going to be excellent for a horror film in this country but not quite hat the opening weeks were leading us to believe. Some questioning over the overly poor CGI in use may have impacted.

What's Coming Up, if anything

Coming pretty much out of the blue Cirque du Freak: The Vampire's Assistant, to give it the full title, is another vamp movie aimed at teen chicks with limited cinematic appreciation. This one sees some plastic fantastic from Boredwood re-igniting the feud between two vampire fraction and goes all sparkly in the process. Not expecting anything from this journey into the inane, dropping $250k on it.

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