Australian Box Office - Week 7 15th February 2010

No	Movie Title	Distributor	Cinemas	Averages	$ Week	%	$ Total	WIR
1	Valentine's Day	Warner Bros	373	$20,151	7,516,439	NA	7,516,439	1
2	Avatar	Fox	284	$10,036	2,850,321	-28%	102,615,052	9
3	The Wolfman	Universal	245	$7,625	1,868,226	NA	1,868,226	1
4	Percy Jackson & The Lightning Thief	Fox	229	$7,160	1,639,674	NA	1,639,674	1
5	Edge of Darkness	Icon	202	$3,610	729,206	-49%	2,661,995	2
6	Invictus	WB	224	$2,219	497,120	-48%	6,217,749	4
7	Up In The Air	Paramount	158	$3,075	485,773	-413%	7,024,030	5
8	Law Abiding Citizen	Roadshow	178	$2,690	478,898	-54%	4,292,719	3
9	Daybreakers	Hoyts	134	$3,495	468,898	-56%	1,870,203	2
10	My Name Is Khan	Fox	37	$11,829	437,687	NA	437,687	1
11	It's Complicated	Universal	207	$2,006	415,181	-55%	14,808,638	6
12	Bran Nue Dae	Roadshow	175	$1,484	259,624	-54%	6,565,734	5
13	Tooth Fairy	Fox	169	$1,490	251,871	-58%	10,120,993	5
14	Precious	Icon	28	$6,706	187,780	-25%	585,579	2
15	The Road	Icon	66	$2,567	169,432	-47%	1,278,437	3
16	Sherlock Holmes	Roadshow	120	$1,321	158,534	-67%	25,644,364	8
17	Nine	Sony	65	$1,206	78,420	-73%	2,437,476	4
18	The Hurt Locker	Roadshow	47	1,610	75,692	NA	87,785	PR
19	Bright Star	Roadshow	44	$1,249	54,958	-36%	2,891,318	8
20	A Prophet	Sony	11	$4,699	51,687	NA	56,141	1

The film that shall not be named finally dropped out of the top twenty, which quite possibly raised the average IQ of film goers. I still find it hard to believe people paid good money to go watch this simply atrociously named exercise in cash injection for Fox. Haven't you done enough Murdoch! The Toys did enough to make sure everyone is primed for the third installment, and that was exactly what the Studio were attempting end of day regardless of claims. Disney and Fox got it wrong with The Princess and the Frog and The Fantastic Mr Fox respectively. The market was crowded, Avatar was on a rampage, and animation isn't a certain Box Office win anymore. Both Studios will be licking their wounds over results here. The Lovely Bones dropped out of the top twenty on weekend 8 will a solid but not spectacular result of $6.4 million. Given the opening weekend that turned out to be fairly solid. And In The Loop gave Madman cause to continue releasing to the cinemas.

ScaryMinds score in '10

0 for 3 - Not even in the ball park for The Wolfman. A surprise result for mine, lets see how that holds through next weekend.

After two solid months we finally have a new movie opening at number one. Valentine's Day opened on blockbuster pace with a sensational average of $20,151 over 373 locations. Clearly Rom-Com aren't dead and Warner Bros. picked the obvious weekend to open. I'ld actually be happy if the movie managed the $20 million barrier. Avatar was still potent with $10,036 at 284 locations, and passed $100 million without blinking. Where is this one going to end up? - North of $110 million by the look of things. Sensational result for all involved, let's hope it doesn't also get best movie at the Oscars. Universal's remake The Wolfman hit a nerve with horror fans almost getting it past the $2 million mark on opening weekend. Assuming wom is solid that should equate to $5 million plus.

Daybreakers disappointed over it's second weekend with a -56% result, showing perhaps word of mouth isn't all that. Reviews have been mixed, we came out in support of the film, so maybe mixed emotions going down. Hopefully the Spierig vamp flick will stablise through next weekend, though $3 million is looking out of the equation at this stage. The Road managed to pass the $1 million mark through the week and is looking increasingly like it might be okay for Icon. There were fears at one stage, which is sad considering just how good this flick is, sometimes I have to wonder about Aussies they will go and see any old shite but run a mile from something decent.

What's Coming Up, if anything

Our mini horror firestorm is winding down with the thriller Shutter Island opening wide on Thursday. The film has Martin Scorsese at the helm, so get ready for a whole lot of bleating about Scorsese's lack of Oscar action hitting the interweb, but on the downside has the hit and miss talents of Leonardo DiCaprio stinking up the place. Well okay my Wife reckons the bloke can act, I'm still getting over the whole badly cast Titanic thing. In for a pound here, uhmm, $2.3 million given a decent release and taking into account the markleting.

Previous Week  Next Week