North America 8th July 2007
July 11th, 2007
1 Transformers (P/DW) Week 1 - $70,502,384 (155,405,412)
2 Ratatouille (BV) Week 2 - $29,014,293 (109,531,598)
3 Live Free of Die Hard (Fox) Week 2 - $17,730,149 (84,424,123)
…….
6 1408 (MGM/W) Week 3 - $7,088,979 (53,738,325)
MGM may not have the greatest record recently but they have simply nailed the best result for the horror genre thus far in 2007. 1408 has gone past $50 million and estimates are now above $60 million for the final result. An outstanding achievement that bolds well for second half of the year genre flicks in North America. The movie was off –33% on weekend three, proving word of mouth is really kicking in for the Stephen King adaptation.
What’s Coming Up 
Opening to a modest 1,500 screens the horror/thriller flick CAPTIVITY is facing some stiff opposition, with Elisha Cuthbert attempting to outdo Buffy. Lions Gate are distributing and may have picked a car wreck for their latest venture into the horror market. CAPTIVITY is being compared to the SAW franchise and Roth’s HOSTEL and therefore certainly loses our support immediately. Gorenography is off the menu in 2007, expecting a mild $6 million weekend and a sub $20 million result.